The traditional press remains the primary source of information in France and the trend is more local than ever! Here is our infographic…
In the field of print advertising, the key to success lies in in-depth knowledge of the audience and market trends. For media agencies wanting to maximize their advertising impact, subscribing to the right audience research and relevant data is essential. Here is an overview of the essential consumer studies and insights for the year 2024.
The press maintains its position as the second media in terms of advertiser investment, according to the latest figures from IREP. Furthermore, with 97% of the population reading the press each month, all media combined (source: ACPM), its influence remains considerable. It is therefore imperative for news publishers to adopt innovative strategies to maintain their relevance in an ever-changing media landscape.
Media agencies, the engines of the advertising industry, juggle a range of professional tools to plan, execute and optimize advertising campaigns...
To focus on high value-added tasks. In the dynamic and competitive world of marketing and advertising,…
In the dynamic world of advertising, managing advertising campaigns often represents a real headache for agencies and…
Space buying is the process of purchasing, negotiating and reserving advertising space which is carried out on behalf of an advertiser. …
The notion of return on investment (ROI) is absolutely essential to measure the profitability of investments. However, measuring these investments can be difficult, especially when you are implementing cross-media campaigns. This is why we wanted to decipher this subject and guide you in measuring ROI.
In the age of digital advertising and influencers, why do advertisers continue to communicate on offline channels? If you work in the communications or advertising sector, you have probably already asked yourself this question. Discover without further delay the techniques for implementing a cross-media strategy within your company.
2021 is almost coming to an end and it is time to give everything to increase your turnover and meet your commercial objectives. To help you during this period, we would like to share with you some good practices to implement within your management.
What KPIs should you follow to measure the performance of your advertising sales? We have listed the key indicators to monitor your sales performance!
