![How to measure ROI](https://www.adwanted.fr/wp-content/uploads/2024/06/Comment-mesurer-le-ROI.png)
The notion of return on investment (ROI) is absolutely essential to measure the profitability of investments. However, measuring these investments can be difficult, especially when you are implementing cross-media campaigns. This is why we wanted to decipher this subject and guide you in measuring ROI.